Meet Cody - Your Fractional CMO for Hire.

Written By Cody Gutierrez

Meet Cody Gutierrez, CMO turned Fractional CMO for Hire:

I help $1M-$100M businesses to scale-up profitably. In the corporate world, I earned 9 promotions in 10 years, quickly climbed to the C-Suite & scaled revenue 2X, 5X & 10X for 3 separate companies. In 2022, I walked away from my executive job (CMO) at a VC-backed startup to build my own portfolio of companies to grow & invest in. Learn about me here.

Download Resume Here

Summary:

✓ CMO | Investor | Advisor | MBA

✓ I Grow Companies.

✓ Performance Mktg. | Biz Growth | Analytics | RevOps

Contact Information:

Corporate Experience:

SaaS Brand (VC-Backed) · Houston, TX

Chief Marketing Officer - Feb 2022 - February 2023 · 1 yr. (+ contracting afterward)

Role as Chief Marketing Officer:

  • Oversee P&L, strategy, budgets ($2M), in-house staff, agencies, ads, data, go-to-mkt.

  • Build brand, grow revenue. Hybrid ‘player’, ‘coach’, ‘conductor’ for the mktg. dept.

Highlights:

  • Grew demand & ARR (revenue): $2M to $10M in 1 yr. (400% YoY growth)

  • Created “mktg. dept. in a box”: budgets, forecasts, growth strategy/priorities, OKRs/goal-setting, org chart/JDs, 30/60/90d staff plans, data rooms for VCs, etc.

  • Built-out mktg. growth partnerships (agencies, contractors, recruiters, VAs, etc.)

  • Built mktg. foundation/infrastructure: ‘click-to-cash’ analytics/attribution, tech stack, ad accounts & creative (~$6M+ TCV), reporting/dashboards, & automations

  • Developed brand foundation (workshop, positioning, ‘canvas’, identity, voice)

  • Launched key growth initiatives: outbound/ABM, referral program, ads, RevOps, etc.

  • Managed both growth & efficiency - marketing-sourced “scoreboard” below:

  • Web/digital: 4.5X cash-on-cash ROAS (25X TCV ROAS) | $800 CAC (60% improvement) | <1-month payback period | ↑ Mktg-sourced rev. to 50%+

  • Ads: 2.5X cash ROAS (13X TCV) | $1,800 CAC (60% improvement)

  • Blended/all-in LTV:CAC Ratio: TCV - 10:1 | 30-Day - 2.5:1

Ecommerce Brand (Bootstrapped) · San Diego, CA

Vice President, Performance Marketing & Analytics - Feb 2019 - Feb 2022 · 3+ yrs

Role as Vice President, Performance Marketing & Analytics:

  • Lead growth efforts for Ads | Analytics | Amazon/DTC (“AAA”)

  • Oversee mktg. P&L, budgets, in-house staff, agencies, data, etc.

  • Promoted from Director of Marketing (Digital & Paid Media)

Highlights:

  • Grew demand & annual rev.: $3M to $30M in 3 yrs (2019-2021)

  • Scaled (6X’d) ad budgets profitably (~$1M to ~$6M in 3 yrs.)

  • Built a brand/growth ‘machine’ & created in-house mktg. teams, tech stack, data/reporting, ad accounts & creative, & automation

  • Diversified our rev. portfolio (B2B dept., Int’l., SMS, YTube, TikTok)

  • Revamp’d budget/goal setting methods (QOE/ROAS/MER/OKRs)

Digital Marketing Agency (Bootstrapped) · San Diego, CA

Jan 2012 - February 2019 · 7 yrs

Role as Associate Director, Marketing - Jan 2017 - Feb 2019 · 2 yrs

  • Advised billion-dollar brands on mktg. (e.g. Eisenhower Health, HyperX)

  • Grew rev. for 40+ B2B/B2C clients across a range of industries

Role as “Corporate Ladder Climber / Paying My Dues” - Jan 2012 - Jan 2017 · 5 yrs

  • Promotions: Manager | Strategist | Acct. Exec | Coordinator | Assistant | Intern

Highlights:

  • Grew annual agency revenue ~100% in 2 yrs. in leadership role (~$1M to $2M)

  • Lead efforts for digital mktg., biz dev., acct. mgmt., & operations

  • Built a 5-person marketing department from the ground up

  • Implemented 20+ websites, 15+ omni-channel media & mktg. campaigns, 15+ brand workshops, 5+ rebrands, 10+ mktg. plans

The “Proof”:

My High-Performer Signals & Credibility:

  • Earned 9 promotions in 10 yrs. in corporate

  • Of my promotions: 7/9 internal, all 1-level-at-a-time

  • Reported to the CEO/Pres. position for 6+ yrs.

  • Held top mktg. position on org. charts for 6+ yrs.

  • Track record of growing revenue (b2b & b2c): 3 for 3: $1M-$2M, $3M-$30M, $2M-$10M

  • All 3 of my employers were also previous clients

  • Built & directed mult. ~5+ person marketing teams

  • P&L responsibility (8 - figure revenue)

  • Managed ~$7M+ annual mktg. budgets

  • Versatile exp. at brands, agencies, & consultancies

  • End-to-end skills (technical/execution → strategy)

  • Earned #1-rank W2 bonuses (@ 2 diff. orgs.)

  • Loyalty: blended/avg. 4 years per company

  • Have diverse “Keystones”: ecomm/DTC, SaaS, bootstrapped→ VC-funded, individual contributor→ leader, agency→ brand, startups→ SMB

CMO ‘Checkboxes’ Met:

✓ Agency | Brand | Mgmt. Consulting

✓ SaaS | Ecomm | Professional Services

✓ CMO | Rev. Growth | Exec. Leader

✓ MBA | P&L Mgmt. | Built Teams

My Business “Superpowers”:

  • Owner mindset

  • Self-belief & passion

  • ‘Figure it out’ / grit

  • ‘Scientist’ CMO

  • Grow rev. & build brand

  • End-to-end execution

  • Effective decisions

  • Value/impact-focused

My Skills:

  • Lead Generation / Lead Nurturing

  • Demand Generation

  • Paid Media (PPC)

  • Marketing Strategy

  • Data / Analytics

  • Positioning / Messaging

  • Budget / Goal Setting

  • Building Marketing Teams

  • MarTech | RevOps

  • CRM / Marketing & Email Automation

  • Web-Dev / Ecomm / CRO

  • Brand Strategy

  • P&L Management

My Tech Toolbelt:

  • Looker Studio

  • Google Analytics

  • Salesforce | Pardot

  • Hubspot | Klaviyo

  • WordPress | Shopify

  • VWO | Optimizely

  • Google/ YouTube Ads

  • FB/IG/Meta Ads

  • Amazon Ads

  • LinkedIn & Bing Ads

  • Tik Tok Ads

  • Tag Manager (G)

Education:

  • San Diego State University: MBA, Mktg: ’16 - ’19 | B.S. Mktg: ’08 - ‘11

Cody Gutierrez
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